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How to Analyze Traffic Sources
Analyze traffic sources to understand how visitors find your websites.
Accessing Traffic Sources
- Open Analytics from sidebar
- Scroll to Referrers section
- View traffic source breakdown
Traffic Source Types
Direct
- Typed URL
- Bookmarks
- No referrer
Search
- Bing
- Other search engines
Social
- Other social platforms
Referral
- Links from other websites
- Partner sites
- Directories
Using This Data
Traffic source analysis helps you:
- Identify best channels
- Optimize marketing spend
- Focus promotion efforts
- Track campaign success
Tips
- Invest in top-performing sources
- Improve underperforming channels
- Track UTM campaigns
- Monitor changes over time