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How to Analyze Website Traffic Sources
Understand where your website visitors are coming from.
Viewing Traffic Sources
- Go to the Insights tab
- Find the Referrers section
- See which sites send you traffic
Understanding Referrers
Referrers show the source of your traffic:
| Referrer | Meaning |
|---|---|
| google.com | Organic search traffic |
| facebook.com | Social media traffic |
| Direct | Typed URL or bookmarks |
| Your other sites | Internal referrals |
UTM Campaigns
For marketing campaigns, use UTM parameters:
UTM Parameters
utm_source- Traffic source (e.g., facebook)utm_medium- Marketing medium (e.g., cpc, email)utm_campaign- Campaign name
Example URL
yoursite.com?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale
Viewing UTM Data
- Go to Insights tab
- Find the UTM Campaigns section
- See traffic by campaign
Using This Data
Identify Best Channels
- Which sources bring the most traffic?
- Which sources have best engagement?
- Where should you invest more?
Measure Campaigns
- Track specific marketing efforts
- Compare campaign performance
- Calculate ROI
Optimize Strategy
- Double down on working channels
- Improve or abandon poor performers
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Test new traffic sources
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