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Writing Effective AI Prompts

The AI generates based on your description. Vague prompts produce generic results. Specific prompts produce tailored, professional output.

Anatomy of a Good Prompt

Include these elements:

  1. Business type — What kind of website
  2. Target audience — Who visits the site
  3. Key sections — What to include
  4. Design direction — Style, mood, colors
  5. Specific content — Names, features, details

Examples

Bad Prompt

Restaurant website

Good Prompt

Website for Bella Cucina, an upscale Italian restaurant in Chicago.
Target: couples and business diners, 30-55.
Sections: Hero with interior photo, About our story, Menu
(appetizers/mains/desserts/wine), Private dining, Reservations
(OpenTable link), Location and hours.
Elegant design, warm colors, dark mode.

Bad Prompt

SaaS product page

Good Prompt

Landing page for CloudSync, a file sync tool for remote teams.
Hero: "Your Files, Everywhere" with app screenshot.
Features: Real-time sync, version history, team sharing,
mobile apps, encryption, integrations.
Pricing: Free (5GB), Pro $10/mo (100GB), Team $8/user (unlimited).
Social proof: Company logos, 3 testimonials.
CTA: "Start Free Trial" throughout.
Modern, clean, blue accent.

Tips

Be specific about numbers

❌ "some features"
✓ "6 features in a 3-column grid"

Include your brand name — The AI uses it in headlines, copy, and footer.

✓ "Website for TaskFlow, a project management tool"

Specify what NOT to include

Do NOT include: contact form, newsletter signup, blog section

Mention design style

✓ "Modern, minimal design with lots of whitespace"
✓ "Bold, colorful design with playful animations"

Use the Prompt Builder

Click ✨ Prompt Builder to access:

Select options, click Apply to Prompt, then customize further.

Leverage AI Tools

Click (+) to add refinement tools:

Common Mistakes

  1. Too vague — “Business website” gives generic results
  2. Too long — Keep under 500 words
  3. Contradictory — “Minimal with lots of animations” confuses the AI
  4. Missing audience — Always mention who the site is for
  5. No structure — List the sections you want

Iterating on Results

First generation not perfect? Use the Block Editor to refine: