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How to Read Website Traffic Chart
Understand your website’s traffic patterns using the traffic chart.
Chart Overview
The traffic chart shows two metrics over time:
- Page Views - Total pages loaded
- Visitors - Unique visitors
Reading the Chart
X-Axis (Horizontal)
Shows the time period based on your selected date range:
- Daily view for short ranges
- Weekly aggregation for longer ranges
Y-Axis (Vertical)
Shows the count of page views or visitors.
Lines
- One line for page views
- One line for unique visitors
- Hover over points for exact values
Interpreting Patterns
Healthy Traffic
- Consistent or growing trend
- Page views higher than visitors (multiple pages per visit)
- Regular patterns (weekday vs weekend)
Concerning Patterns
- Sudden drops (check for issues)
- Flat lines (no traffic)
- Page views equal to visitors (single page visits)
Page Views vs Visitors
| Metric | What It Means |
|---|---|
| High page views, moderate visitors | Good engagement, multiple pages per visit |
| Equal page views and visitors | Single page visits, possible bounce |
| Spike in both | Successful campaign or viral content |
Using the Data
- Identify your best performing days
- Spot trends over time
- Measure campaign effectiveness
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Detect issues early
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