Content Strategy for SEO

Create content that both users and search engines love by following these SEO content strategies.

Keyword Research

Finding Keywords

Identify what your audience searches for:

• Use Google Autocomplete
• Check “People Also Ask” sections
• Analyze competitor content
• Use keyword research tools

Keyword Types

• Head terms: Broad, high volume (e.g., “web design”)
• Long-tail: Specific, lower volume (e.g., “web design for restaurants”)

Long-tail keywords often convert better.

Content Structure

Page Structure

Organize content logically:

1. H1: Main topic (one per page)
2. H2: Major sections
3. H3: Subsections
4. Paragraphs: Supporting content

Scannable Content

Make content easy to scan:

• Short paragraphs (3-4 sentences)
• Bullet points for lists
• Bold key phrases
• Clear subheadings

Writing for SEO

Title Tags

• Include primary keyword
• Keep under 60 characters
• Make it compelling
• Unique for each page

Meta Descriptions

• Summarize page content
• Include call-to-action
• Keep under 160 characters
• Include target keyword naturally

Body Content

• Use keywords naturally
• Answer user questions
• Provide comprehensive coverage
• Include related terms

Content Types

Service Pages

• Clear service description
• Benefits to customer
• Process explanation
• Call-to-action

Blog Posts

• Answer specific questions
• Provide actionable advice
• Include examples
• Link to related content

Landing Pages

• Focus on single goal
• Compelling headline
• Social proof
• Strong CTA

Internal Linking

Benefits

• Helps search engines discover pages
• Distributes page authority
• Improves user navigation
• Reduces bounce rate

Best Practices

• Link to relevant content
• Use descriptive anchor text
• Don’t overdo it (3-5 per page)
• Update old content with new links

Content Freshness

Keep Content Updated

• Review content quarterly
• Update outdated information
• Add new sections as needed
• Refresh publish dates

Signs Content Needs Update

• Traffic declining
• Information outdated
• Competitors ranking higher
• User feedback indicates issues

Measuring Success

Key Metrics

• Organic traffic
• Keyword rankings
• Time on page
• Bounce rate
• Conversions

Tools

• Google Search Console
• Google Analytics
• getsimpleup.ca Insights tab